Retailing

Stores & Retail Spaces 3 Features the winners of the Institute of Store Planners and Visual Merchandising and Store Design Magazine's International Store Interior Design Competition. Each winner represents excellence in store planning, visual merchandising, innovation, graphics, and lighting. The 60 winning designs are represented in 300 amazing full-color photographs and 25 floor plans, and run a full range of retail spaces, from renovated stores, speciality shops and department stores to kiosks, restaurants, and supermarkets.

The Guide to Retail Business Planning: The Complete Handbook for Creating a Winning Plan for Any Retail Business by Warren G. Purdy. Detailed step-by-step instruction and do-it-yourself worksheets provide the expert guidance you'll need to create and orgyour winning plan. Samples of actual business plans from successful retail companies and a comprehensive resource directory help you identify the key information you need to complete your winning business plan.

Specialty Shop Retailing: How to Run Your Own Store: Innovative Ideas for Retail Success by Carol L. Schroeder. Specialty retailing is one of the fastest growing types of small business, nationwide. This book tells budding entrepreneurs everything they need to know to start and run a successful specialty shop, including finding your niche and which products to sell, developing a realistic business plan, maintaining records, managing inventory, and merchandising.

Shoplifters vs. Retailers The Rights of Both by Charles A. Sennewald CMC, CPP. Many retailers (and their staff) don't have a clue as to what they should do and should not do in their dealings with customers suspected of shoplifting. This book holds appeal not only to shoplifters and retailers wanting to know their rights in an arrest situation. The author shares exciting actual case scenarios that are of interest to anyone looking for interesting reading into a crime that is becoming more and more widespread everyday.

Why We Buy: The Science of Shopping by Paco Underhill. In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping". Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store.

1001 Ideas to Create Retail Excitement by Edgar A. Falk. This book has been called one of the best and most creative retail marketing books currently available by trade magazine critics, as well as the retail associations. It provides over 300 pages of ideas retailers can easily and inexpensively conduct, including promotions, sales, special events, community events, customer relations programs, sports tie-in, frequent buyer programs, free research and training.

Masterminding the Store: Advertising, Sales Promotion, and the New Marketing Reality by Donald Ziccardi, David Moin. This book shows retailers how to develop a marketing plan that profiles their optimum store customer. Ziccardi tells readers how to develop a unique message or image and to promote that image through both traditional and non-traditional advertising media, including billboards, print ads, cable and the Internet.

Small Store Survival: Success Strategies for Retailers by Arthur Andersen, LLP. The retail experts at Arthur Andersen LLP conducted a study in Illinois to determine what stores are doing now and what they can do to improve their chances of success. The findings led to this in-depth survival plan for independent retailers, with tactics applicable in any state and addressing every store function: customer service, marketing, merchandising, store operations, management, human resources, and finance.

So You Want to Own the Store: Secrets to Running a Successful Retail Operation by Mort Brown, Thomas Tilling. Co-written by a retailer with nearly 30 years of experience, this comprehensive handbook provides step-by-step help for the prospective shopkeeper or home-based retail business owner. Included are helpful hints from experienced store owners about every aspect of the business, from choosing a location to training personnel to displaying merchandise.

Retail Power Plays: From Trading to Brand Leadership: Strategies for Building Retail Brand Value by Andrew Wileman, Micahel Jary, Michael Jary. Sets out effective strategies and implementation steps for building strong retail brands. They include investing in store brands, managing the brand-customer relationship, and organizing for retail brand management. Their application covers the full range of retail sectors: fashion, grocery, proximity, category killers and services.

Retail Management: A Strategic Approach by Barry Berman, Joel R. Evans. Covers major retailing topics, including consumer behavior, information systems, store location, operations, service retailing, the retail audit, retail institutions, franchising, human resource management, computerizations, and retailing in a changing environment.

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