Clicks and Mortar
by David S. Pottruck, Terry Pearce.
David S. Pottruck, president and co-CEO of Charles Schwab, and Terry Pearce, founder of
Leadership Communication, are among those who believe the Net will forever change the way
business is conducted -- if it hasn't done so already. In this book, they draw on personal
experience to suggest corporate officials prepare for this new reality by refocusing their practices,
principles, and passions on the real needs of a 21st-century company.
eBrands: Building an Internet Business at Breakneck Speed
by Phil Carpenter.
The author, director of corporate marketing for Silicon Valley start-up Remarq, foregoes the theoretical,
business-school approach in favor of the more easily absorbed case-study method, with detailed analysis,
interviews, and behind-the-scenes peeks at six Internet businesses that have already established
themselves successfully as brands.
Digital Capital: Harnessing the Power of Business Webs
by Don Tapscott, David Ticoll, Alex Lowyn.
It's a whole different ball game now, and the new rule is: adapt or die. From the three principal
cyberconsultants at the Alliance for Converging Technologies comes a paradigm for global takeover: the
business web, or "b-web" for short. In their words, b-webs are "strategically aligned,
multi-enterprise partner networks of producers, suppliers, service providers, infrastructure companies,
and customers that conduct business communication and transactions via digital channels."
