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Fast Profits in Hard Times: 10 Secret Strategies to Make You Rich in an Up or Down Economy
by Jordan E. Goodman.

Do you think you can't profit if the economy is in serious decline? Many investors believe you can earn substantial profits only if it's strong. In this groundbreaking book, Jordan E. Goodman, "America's Money Answers Man" and an expert with thirty years of experience in the financial media, proves how wrong they can be. FAST PROFITS IN HARD TIMES reveals ten simple-to-implement but little-known investment venues that can make it easy for you to earn high returns even when the economy is down.

Goodman describes how these ten strategies work. He gives you a realistic appraisal of how much time and effort you'll need to spend on each, and tells you how much money you need to get started, what kind of returns you can reasonably expect, how liquid each investment is, and how to minimize the risks both before and after you plunge in.

Together with this book's detailed resources-Web sites, associations, companies, and more-the insider tips in this book are geared for the average American, not full-time investors. Just one of these strategies could be your path to a much more comfortable lifestyle...this year and every year.

Beat The System: 11 Secrets to Building an Entrepreneurial Culture in a Bureaucratic World
by Robert W. MacDonald.

Beat the System is a follow-up to Robert MacDonald's controversial but successful first book, Cheat to Win. Packed with proven, real-life advice, Beat the System shows readers how to deal with the bureaucracy that can smother the creativity and entrepreneurship essential to long-range business success. Beat the System teaches readers how to beat the bureaucratic system by building entrepreneurial cultures in their businesses, their departments, or even their individual jobs. MacDonald skillfully describes how business cultures develop, how bureaucratic procedures and processes seep into them, and how to build an entrepreneurial culture even as we live in a bureaucratic world. At the heart of his system are practical steps that create a sense of ownership among employees, invites their participation, creates a common mission, fosters an entrepreneurial atmosphere, and shares the rewards with all.

Robert W. MacDonald (Wayzata, MN) is a true visionary in the financial services industry who rose from a door-to-door insurance salesman to the CEO of Allianz Life of North America. He was also the founder, CEO, and chairman of LifeUSA.

Guinness: The 250 Year Quest for the Perfect Pint
by Bill Yenne.

For millions of beer lovers the world over, a properly poured pint of Guinness Stout is as close to perfection as beer gets. Each year, fans of the legendary black liquidation enjoy two billion pints of the beer known for its distinctive creamy head and rich drinkability. Ireland's most famous export, Guinness Stout—and the people who have brewed it—hold a unique place in the history of beer, business, and Ireland itself.

They say that good things come to those who wait. When you wait on a perfectly poured pint of Guinness Stout, you know you're getting something good. It's more than just a pint of beer; it's a mouthwatering visual presentation of the quality and taste you're about to enjoy. And millions wait patiently for their pint every day. To find out why, famed beer and beverage writer Bill Yenne talks to everyone from Guinness's master brewer to typical pubgoers about the beer they hold dear. Whatever magic makes it so delicious, it's powerful enough to soothe the souls of beer lovers from Dublin to Boston to Buenos Aires to Lagos, and everywhere in between.

But Guinness is more than a delicious beverage, it's also the name of the remarkable family of brewers and entrepreneurs whose story is worthy of legend, and who occupy a prominent place in Irish history. In Guinness, Yenne traces the 250-year tale of the family and its namesake beer. Beginning with Arthur Guinness, the entrepreneur patriarch who first began brewing at St. James's Gate, Dublin, in 1759, the story follows succeeding generations of the Guinness family through the years. Yenne follows not just the fortunes of the family Guinness, but also the development of the brand and the beer—from Arthur's earliest porter to the beer that is enjoyed in 150 countries today.

For Guinness aficionados, this tale offers an inside look at a legendary brewing company and the craftsmanship and pride that go into every keg. For anyone who hopes to keep their business vibrant and dynamic for the next few centuries, the book offers important lessons on continuity, quality, and innovation. For everyone who loves a good beer story, Guinness offers a perfect pint more than two centuries in the pouring.

The Maui Millionaires: Discover the Secrets Behind the World's Most Exclusive Wealth Retreat and Become Financially Free
by Diane Kennedy, David Finkel.

It's an event so popular, it's sold out up to a year in advance. It's an experience so powerful, participants willingly pay the $30,000 ticket price -- and return again and again. It's a place where dreams are made, expectations are exceeded, and multimillionaires are born. It's the Maui Mastermind™, the most exclusive wealth retreat in the world™, and its secrets have been kept behind closed doors -- until now.

For the first time, Maui Mastermind founders David Finkel and Diane Kennedy share the key steps to creating and maintaining great wealth that they have taught to their elite clients. The Maui Millionaires reveals just how easy it is to become exceptionally rich by creating consistent income streams, networking with other like-minded individuals, and giving back to the community.

The authors teach you the Maui Wealth Leverage Strategies -- five life-altering techniques that you can start applying today to build tremendous wealth. You'll see how, by changing the way you look at money, you can practically guarantee your financial freedom.

The Go Point: When It's Time to Decide -- Knowing What to Do and When to Do It
by Michael Useem.

The Go Point -- the moment of truth when you have to say “yes” or “no” when it's time to get off the fence. Michael Useem -- through dramatic storytelling -- shows how to master the art and science of being decisive. He places you smack in the middle of people facing their go point, where actions -- or lack of them -- determined the fates of individuals, companies, and countries.
  • Why on earth did Robert E. Lee send General George Pickett on an almost suicidal charge against the Union lines at Gettysburg?
  • How does the leader of a firefighting crew make life-or-death decisions, directing his people -- with little information about weather patterns to guide him -- to go up or down the mountain? One direction means safety, the other danger.
  • You've just assumed responsibility for a scandal-wracked corporation, a company teetering on the brink of disaster. What you decide over the course of the next several days will have consequences for thousands of employees and investors. How do you fulfill your responsibilities?
Michael Useem makes you feel as if you are there," right in the center of the action. He was there: tramping up and down the mountain where firefighters made their momentous decisions; walking the battlefield at Gettysburg to see for himself just what General Pickett faced before making his ill-fated charge; going into a trading pit where million-dollar buy-and-sell decisions are made that affect fortunes of both the firm and the person making the call.

You'll discover why some decisions were flawless, perfectly on target, and others utterly disastrous. Most of all, you'll learn how to make the right calls yourself, whether you're changing your career, hiring an assistant, launching a product, or deciding on a potential acquisition or merger.

Smartly written and offering unusual insights into the minds of decision makers such as General Lee, The Go Point will provide the guidance for you to move with confidence when it's your turn to get off the fence.

Refuse to Choose: A Revolutionary Program for Doing Everything That You Love
by Barbara Sher.

With her popular career counseling sessions, motivational speeches, workshops, and television specials, Barbara Sher has become famous for her extraordinary ability to help people define and achieve their life goals. Now she tackles a problem that millions of people face today in a universe of infinite possibilities.

Sher identifies someone she calls The Scanner - -- someone who frequently has a multiplicity of interests, but finds it hard to create a successful life he or she loves because their passions and abilities are taking them in so many different directions. She identifies 7 types of Scanners - -- ranging from the Serial Specialist (someone who learns all about one subject, only to get bored and need to move on to the next) to Sybil (a person with so many areas of interest, she can't finish a thing).

Contrary to popular wisdom, Sher tells Scanners that theirs is a unique ability, not a liability. She also states that they must do everything they love, not zero in on one pursuit at the expense of all others. With dozens of powerful techniques Sher has developed to free people from "goal paralysis," readers will stop thinking of themselves as dabblers or dilettantes, and find innovative ways to live lives of variety, challenge, and joy.

How to Get Anyone to Do Anything
by R. Philip Hanes.

The former CEO of Hanes Companies offers four essential strategies for launching and accomplishing virtually any business, career, or philanthropic endeavor. Drawing on the personal challenge of a severe learning disability, the author shows readers how to see opportunities instead of obstacles by looking for help in all the right places. "If you follow the advice in How to Get Anyone to Do Anything you can run the country. Or you can settle in for a delightful time with a man whose intelligence, humor, and wisdom have made him one of America's most influential citizens. In his company, you will find riches." -- Harper Lee, author of To Kill a Mockingbird

FutureShop : How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get theThings We Really Want
by Daniel Nissanoff.

Visionary entrepreneur Daniel Nissanoff breaks the news that the eBay auction phenomenon is about to explode in a big new way, revolutionizing how all consumers-not just eBay mavens-do their shopping, not only online but offline as well. The big payoff of this revolution is for consumers: They will be able to "trade up" more often to buy the brands they most want by embracing a new norm of temporary ownership: We will be able to buy more of the things we really want, because we'll also be regularly selling off the things we no longer want or need. We'll be transformed from an "accumulation nation" into an "auction culture." Consider this intriguing fact: In the new auction culture, Manolo Blahnik shoes, a Louis Vuitton handbag, a Hermès tie, or a Bugaboo baby stroller will actually be the better deals.

The Daily Six: Simple Steps to Prosperity and Purpose
by John Chappelear.

Time-tested life-changing strategies to show how anyone can be financially and professionally successful-without becoming spiritually bankrupt.

For years, John Chappelear's personal mantra was "Everything! All the Time! Right Now!" A success by almost every standard, Chappelear had created a multimillion-dollar business from scratch, owned luxury homes and cars, and enjoyed all the benefits that lots of cash can buy. This all-consuming quest for more, however, ultimately led to a divorce and estrangement from his children. Then, in a bitter twist of fate, he lost the business that he had worked so relentlessly to build.

Today, as a self-described recovering Big Shot, Chappelear has committed himself to the pursuit of "success with significance." In changing the priorities of his own life, he developed and codified "The Daily Six"-six practices and truths that provide a bridge between career success and personal well-being, and which have become the cornerstone of his corporate and personal consulting work.

Changing the focus of one's life begins with "willingness," germinates in "quiet time," and flourishes through "service to others." The journey to a well-balanced life is enlightened by "love and forgiveness" and is enabled by "gratitude," but can only be fulfilled through "action." When observed daily, these practices result in both career achievement and personal contentment.

The New Health Insurance Solution: How to Get Cheaper, Better Coverage Without a Traditional Employer Plan
by Paul Zane Pilzer.

You no longer need a traditional employer plan to get good, affordable health insurance. The New Health Insurance Solution can help you cut your health insurance costs in half if:
  • You're self-employed, an independent contractor, or your employer doesn't provide health insurance (you can probably get coverage on your own for about $94/month -- a fraction of what an employer would have to pay for the same coverage)
  • You are employed and pay extra to cover your spouse or children under your employer-sponsored plan -- you may save 50% by taking them off your employer plan
  • You own a small business and are getting killed by double-digit premium increases -- you can now give employees tax-free money to buy their own plans and get your company out of the health insurance business

Flight Capital: The Alarming Exodus of America's Best and Brightest
by David Heenan.

The best and brightest in America are returning to their homelands in record numbers-and with them is going U.S. technological and economic preeminence. In Flight Capital, the author explores this exodus through the personal stories of dozens of successful, foreign-born professionals who are leaving America for opportunities in their native lands. Drawing on their experiences, Heenan analyzes the economic, cultural, and political factors that are driving this flight, as well as the initiatives that countries are using to attract top talent.

Pitch Like a Girl : How a Woman Can Be Herself and Still Succeed
by Ronna Lichtenberg.

Shelves full of business books have told women that the only way to win at work is to be like a guy. The truth is that science shows that the brains of men and women work differently. Here are proven techniques to maximize the intrinsic and instinctive strengths of women for the workplace.

Despite steady advancement, part of the reason for women's continuing struggle for success is a very personal challenge: They feel uncomfortable doing anything that feels like self-promotion.

That's why Ronna Lichtenberg, corporate veteran turned highly sought-after management consultant, built a program for women that works with their unique advantages.

Everybody Wins: The Story and Lessons Behind RE/MAX
by Phil Harkins, Keith Hollihan.

Inside stories and strategies behind the remarkable growth of RE/MAX, and how to use them for competitive success in virtually any industry. It's a detailed, compelling account of how RE/MAX grew into one of the largest real estate networks in the world. More than that, however, it provides firsthand lessons to leaders on how to drive growth in their own organizations.

Coauthors Phil Harkins and Keith Hollihan studied seven global companies and did a thorough case study of RE/MAX. They analyzed financial information of the companies and were given full, unrestricted access to RE/MAX files, information, and personnel. The result is a gripping, step-by-step inside story of one company's road to competitive mastery, with guidelines for emulating the positives while recognizing and sidestepping the roadblocks.

Second Innocence: Rediscovering Joy and Wonder: A Guide to Renewal in Work, Relationships, and Daily Life
by John Izzo.

John Izzo's concept of "second innocence" means recovering those feelings of enthusiasm, faith, presence, and curiosity associated with childhood and blending them with the knowledge and experience of adulthood. Through a series of compelling stories, he offers a collection of uncommon thoughts on common themes. The author's experience as a minister, teacher, author, corporate advisor, and leader of spiritual retreats provides a wealth of wisdom for this journey.

Book Cover Open Innovation: The New Imperative for Creating and Profiting from Technology
by Henry William Chesbrough.

The days of hoarding technology are over. But if this old model of innovation, which served as the engine for progress and change in American business for nearly a century, has become obsolete, what will replace it? A new paradigm called "open innovation" says Henry Chesbrough, former Silicon Valley executive. "In today's world, where the only constant is change," writes Chesbrough, "the task of managing innovation is vital for companies of every size in every industry. Innovation is vital to sustain and advance companies' current businesses; it is critical to growing new businesses. It is also a very difficult process to manage."

Book Cover To the Max: Revenue Maximization: Capturing the Opportunities Within
by Randy Browning, Sameer Kumar.

All types of companies leak revenue. In the current economic environment, a mental write-off of revenue leakage is a luxury companies can no longer afford. In this book, the authors detail how revenue leaks need not be a cost of doing business. Revenue maximization strategies are the solution. Authors Randy Browning and Sammy Kumar present a complete, practical, and candid overview aimed at helping executives meet today's daunting business challenges by launching a strategy to maximize revenue and combat revenue leakage.

Book Cover The Power of Full Engagement
by Jim Loehr, Tony Schwartz.

As bestselling authors Jim Loehr and Tony Schwartz demonstrate in this groundbreaking book, managing energy, not time, is the key to enduring high performance as well as to health, happiness, and life balance. The number of hours in a day is fixed, but the quantity and quality of energy available to us is not. This fundamental insight has the power to revolutionize the way you live your life. This book is a highly practical, scientifically based approach to managing your energy more skillfully both on and off the job.

Book Cover Momentum: How Companies Become Unstoppable Market Forces
by Ron Ricci, John Volkmann.

When it comes to new products and services, what moves customers to buy? Why do they choose one product over another? What makes them bank on a company's future? These are the billion-dollar questions facing all companies competing in highly connected markets -- and today's answers will determine tomorrow's market leaders. In this book, marketing and communications experts Ron Ricci and John Volkmann argue that the unique features of digital products -- and of consumer goods that contain digital components -- force customers to consider the viability of the company behind the solution to their problems. Picking a losing company could mean getting stuck with products that can't be upgraded or services that can't be extended. So customers buy from the company that they believe will be the long-term -- indeed, the inevitable -- winner. They buy from the company that has what the authors call momentum.

Book Cover Business Is a Contact Sports
by Tom Richardson, Augusto Vidaurreta.

Introduces 12 crucial principles for managing each business relationship as an asset at every level of the company, whether dealing with customers, stockholders, suppliers, employees, or community leaders. Relationship Asset Management (RAM) takes the understanding of the one-to-one relationship to the highest level, explaining how to use not just what you know but who you know to succeed in business.

Book Cover In Praise of Hard Industries: Why Manufacturing, Not the Information Economy, Is the key to Future Prosperity
by Eamonn Fingleton.

Takes a contrarian view of America's new economy and warns of the dangers of the postindustrial age. Fingleton argues that American business is sacrificing its once valuable manufacturing base in favor of the new economy, or postindustrialism -- an umbrella under which he includes the service, software, information, and entertainment industries, among others.

Book Cover Comeback: How Seven Straight-Shooting CEOs Turned Around Troubled Companies
by Martin Puris

Through a series of well-crafted profiles of the remarkably effective top executives of Honeywell, Adidas, UPS, Compaq, Continental, Chrysler, and U.S. Surgical, Puris shows how keeping one's finger on the corporate pulse and continually winning employees' trust--all activities practiced by these leaders-- can manifest themselves in different ways to rescue a declining operation from certain catastrophe.

Book Cover Infinite Loop: How the World's Most Insanely Great Computer Company Went Insane
by Michael S. Malone

What may be the best rendition yet of Apple's storied past. How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story--a story that is even zanier than the business world thought.

Book Cover Going Public : Everything You Need to Know to Take Your Company Public, Including Internet Direct Public Offerings
by James B. Arkebauer, Ron Schultz

Objectively explains what a public offering is, how it can benefit your company, and how it is conducted from start to finish. Everything you need to know about traditional initial public offerings (IPOs), as well as the latest information on Internet direct public offerings (DPOs), is included in this definitive reference guide.

Book Cover Jump Start Your Brain
by Doug Hall, David Wecker (Contributor)

A proven method for increasing creativity up to 500% from a "master marketing inventor" filled with practical, tactical advice for not only thinking up new ideas, but developing and marketing them as well.

Book Cover The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers
by Scott Adams

Adams offers advice on managing your boss, reverse telecommuting (bringing personal work to the office), pranks and humor in the workplace ("laughter at the expense of others"), and surviving meetings. His suggestions run the gamut from the very funny to the just plain mean-spirited.

Book Cover The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail
by Clayton M. Christensen

The electric car, hard disk drives, hydraulic excavators, ink-jet printers--these are all disruptive technologies that can cause great businesses to fail. In The Innovator's Dilemma, which was voted the Best Business Book of 1997 at the Global Business Book Awards, author Clayton M. Christensen looks at how successful companies stumble over these and other technological tripwires.

Book Cover The Millionaire Next Door: The Surprising Secrets of America's Wealthy
by Thomas J. Stanley, William D. Danko, Thomas J. Stanley Ph. D, William D. Danko Ph.D.

How can you join the ranks of America's wealthy (defined as people whose net worth is over one million dollars)? It's easy, say doctors Stanley and Danko, who have spent the last 20 years interviewing members of this elite club: you just have to follow seven simple rules.

Book Cover Competing by Design: The Power of Organizational Architecture
by David A. Nadler, Michael L. Tushman, Mark B. Nadler.

A guide to reaching total integration of corporate structure, workplace culture, and employee motivation.

Book Cover The Ultimate Business Library: 50 Books That Shaped Management Thinking
by Stuart Crainer.

Summaries and commentaries on 50 influential business books.

Book Cover The Dollar Bill Knows No Sex: Lessons in Life and Money
by Wendy Rue & Karin Abarbanel.

Rags-to-riches story for an eager audience of women looking for professional and personal inspiration.

Book Cover Innovation: Breakthrough Thinking at 3M, Dupont, Ge, Pfizer, and Rubbermaid
by Rosabeth Moss Kanter (Editor), Fred Wiersema, John J. Kao.

Examination of the way five visionary firms and dozens of other companies have flattened hierarchies, opened communication, encouraged inventive thinking, and ultimately improved their operations.

Book Cover Dangerous Company: The Inside Story of the Great Consulting Companies
by James O'Shea & Charles Madigan.

Management consultants have become ubiquitous--and extremely powerful. But are they ultimately worth the upheaval they can cause?

Book Cover The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
by James L. Herkett & others.

That the customer should be -- indeed, must be -- at the heart of any service company's strategy is certainly not a cosmos-altering revelation. But the equations, formulas, research, and just plain common sense that three Harvard Business School professors apply to the process of creating a lifetime customer is definitely worth attention. Much of what they propose is based on a series of Harvard Business Review articles and consulting gigs as well as the tenure of a CEO of Au Bon Pain; in addition, the case histories, though a bit shopworn (including British Airways and WalMart), continue to pound home the high-profit level possible in long-term customer relationships.

Book Cover First Things First - To Live, To Love, To Learn, To Leave a Legacy
by Stephen Covey.

Covey applies the proven wisdom of his phenominal bestsellers, The Seven Habits of Highly-Effective People and Principle-Centered Leadership, to a new time-management approach based on life values. Exercises, diagrams, and real-life examples throughout.


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